Unfair and Deceptive Acts and Practices

Manufacturers, retailers, and other sellers of consumer products or services often commit deceptive or fraudulent acts in order to convince consumers to purchase what they sell.  Idaho laws protect consumers from many types of deception and fraud, including:

  • Bait and Switch, or advertising a product with no intention of selling it, only to sell a more expensive product to the consumer
  • Deceptive use of the words "Free," "Two-for-one," etc…
  • Failing to disclose Conditions and Limitations of a product or service
  • Misrepresenting any aspect of a product (i.e. the quality, model, its safety, quantity, or size)
  • Misrepresenting affiliation with or approval of a government or a sponsoring company or agency
  • Misrepresenting a product as that of another company


  • High-pressure or coercive sales techniques, like a door-to-door salesperson or using scare tactics.

To learn more about what acts are prohibited or restricted and about rights that consumers have in relation to these acts, see the information from the following link:

Idaho Consumer Protection Act – This Idaho law restricts certain acts that are considered deceptive or fraudulent and outlines the remedies for consumers if the laws are violated.


If you think you have been the victim of deception or fraud, contact our attorney Jonathan Lowell to discuss your case.

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